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When Wine Becomes a Music Lover

  • Tue, Aug 12, 2025 at 09:10
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In Tuscany, some wineries have replaced the hushed silence of their cellars with… permanent concerts. In both the vineyards and the barrels, speakers play Mozart, jazz, or even progressive rock, 24 hours a day.

The idea? Sound vibrations are believed to stimulate the flow of sap in the vines, strengthening their natural resistance to disease, and also influence the yeast during fermentation, resulting in more complex aromas and a silkier structure.

The first experiments date back more than ten years, but today the results are seriously intriguing the scientific community. Certain low frequencies seem to accelerate ripening, while softer harmonies are said to promote roundness and elegance in the wine. Some even speak of a “guided aromatic profile” depending on the chosen musical style.

So, should we plug a full symphony orchestra into our U'Wine cellars?
For now, we prefer to let the terroir and the 2025 climate do their work… but you have to admit, a vintage that swings or grooves would have its own special charm.

Either way, get your glasses ready: the 2025 harvest is shaping up to be a perfect symphony — best enjoyed in C major. 🎶🍷

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